October 24, 2021

Access Tv Pro

Breaking News, Sports, Health, Entertainment, Business, and More

Kendrick Lamar, Dr. Dre and Snoop Dogg to Share Tremendous Bowl Halftime

Kendrick Lamar, Dr. Dre and Snoop Dogg to Share Super Bowl Halftime

The N.F.L. introduced Thursday that 5 performers would share headlining duties on the Tremendous Bowl, with a definite nod to West Coast hip-hop given the sport’s location at SoFi Stadium in Inglewood, Calif. Three Southern California natives and rap titans — Dr. Dre, Snoop Dogg and Kendrick Lamar — will take the stage alongside Mary J. Blige and Eminem in the course of the halftime present scheduled for Feb. 13, 2022. The sport will air on NBC.

“The chance to carry out on the Tremendous Bowl Halftime present, and to do it in my very own yard, will probably be one of many largest thrills of my profession,” Dr. Dre mentioned in a press release.

The halftime present for Tremendous Bowl 56 would be the third produced by Roc Nation, the leisure and sports activities firm began by the music impresario Jay-Z, because the N.F.L. pushes to modernize the present and attraction to a extra various viewers. Jennifer Lopez and Shakira were dual headliners of the 2020 efficiency in Miami Gardens, Fla. The Canadian pop famous person the Weeknd carried out at halftime of February’s Tremendous Bowl in Tampa, Fla., earlier than a crowd restricted by coronavirus pandemic restrictions. He reportedly spent $7 million of his personal cash on the manufacturing, partly to make sure that the spectacle would wow TV audiences.

Organizers mentioned the anticipated return of the Tremendous Bowl’s common capability crowd at SoFi Stadium, the $5 billion venue close to Los Angeles Worldwide Airport that opened in 2020, would restore vitality to the festivities.

“This 12 months we’re blowing the roof off the idea of collaboration,” mentioned Adam Harter, the senior vp of media, sports activities and leisure at PepsiCo, which sponsors the present. “Together with the N.F.L. and Roc Nation, we proceed to try to push the boundaries on what followers can count on throughout essentially the most thrilling 12 minutes in music.”

The Tremendous Bowl is usually essentially the most watched broadcast of the 12 months, regardless of scores declining in 5 of the previous six years, notably among the many advertiser-coveted demographic of individuals aged between 18 and 49. In February, 96 million people watched the Super Bowl between the Tampa Bay Buccaneers and the Kansas Metropolis Chiefs, the sport’s smallest viewers in 15 years, regardless of the N.F.L.’s largest star, quarterback Tom Brady, main Tampa to victory. That lower was in keeping with general drops in viewership for sporting occasions held amid the pandemic.

If advertiser curiosity is any indication, although, this season’s Tremendous Bowl might mark a resurgence. NBC mentioned earlier this month that it had nearly sold out of Tremendous Bowl promoting spots, which price a report $6.5 million for 30 seconds.

Kevin Draper contributed reporting.

Source link