Streaming is the whole lot in music at the moment. However a pile of CDs, a marker and a few elbow grease can nonetheless take you to No. 1 (a minimum of in case your identify is Taylor Swift).
This week, Swift’s “Fearless (Taylor’s Model),” the rerecorded version of her breakthrough 2008 LP, returned to No. 1 on Billboard’s chart — up from No. 157 final week — with the equal of 152,000 gross sales in the USA, thanks largely to a restricted launch of autographed CDs on Swift’s web site.
“Fearless (Taylor’s Model),” which opened at No. 1 in April, notched its second week on the high with simply 8.7 million streams, the bottom streaming quantity for a No. 1 album since AC/DC’s “Power Up” final November. However Swift additionally moved 146,000 copies as a whole bundle, together with 77,000 on CD, 67,000 on vinyl and about 1,000 every on cassette and digital obtain, in line with MRC Knowledge, Billboard’s monitoring arm. Altogether, that pushed “Fearless” excessive in its twenty fifth week out.
Final month, Swift tweeted that she had signed so many CDs, “I could by no means write the identical once more, as my hand is now frozen within the everlasting form of a claw.”
It’s a tactic Swift has used earlier than. Final 12 months, she despatched signed copies of “Folklore” — the primary of her two quarantine LPs — to indie record stores, and later offered more autographed CDs on her web site. “Folklore” held the No. 1 spot a complete of eight weeks, greater than some other album in 2020.
Additionally this week, Drake’s “Licensed Lover Boy” is No. 2; the rapper Meek Mill’s new “Costly Ache” opens at No. 3; YoungBoy By no means Broke Once more’s “Sincerely, Kentrell,” final week’s chart-topper, falls three spots to No. 4 in its second week out; and Lil Nas X’s “Montero” is in fifth place.
“Love for Sale,” the album of Cole Porter songs by Woman Gaga and the 95-year-old Tony Bennett, opens at No. 8.