Hasbro introduced late Tuesday that Brian Goldner, its longtime chief government who has been credited with serving to the toymaker broaden into worldwide markets and constructing ties with the leisure trade, died at age 58, two days after he went on medical leave.
Mr. Goldner disclosed in August 2020 that he was being handled for most cancers. He joined Hasbro in 2000, and was named chief government in 2008 and chairman in 2015.
The corporate’s interim chief government, Wealthy Stoddart, described Mr. Goldner as “the guts and soul of Hasbro.” Edward M. Philip, the corporate’s lead impartial director, mentioned Mr. Goldner’s “inspiring management and enthusiasm left an indelible mark on every part and everybody he touched.”
Over the previous 10 years, Hasbro’s revenue has grown to beat that of its rival Mattel, reaching $5.5 billion in 2020.
Hasbro’s vary of merchandise consists of Monopoly, My Little Pony and Transformers. Mr. Goldner was lauded for increasing the corporate’s attain into Hollywood with offers that turned properties like G.I. Joe and Battleship into movies and tv packages.
“It’s a core-brand technique,” Mr. Goldner advised The New York Instances in 2012. “We requested which manufacturers have the potential to be reinvented and reignited.”
Turning its mental properties into leisure franchises paid off for the toymaker. “Our 4 motion pictures made $3 billion on the field workplace,” he mentioned on the time. “However we made $1.6 billion in gross sales of merchandise as a result of we personal the I.P. and all of the merchandising rights.”
Extra lately, Hasbro has launched an e-commerce website the place it might provide followers methods to order limited-edition toys.