January 28, 2022

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David F. Kennedy, Whose Advert Company Put Nike on the Map, Dies at 82

David F. Kennedy, Whose Ad Agency Put Nike on the Map, Dies at 82

He additionally served six years within the Marine Corps reserves.

Mr. Kennedy met Kathleen Murphy in 1961 in Colorado by way of a fraternity brother who was relationship her sister. They married in 1963, moved to Chicago and had 5 youngsters. He’s survived by his spouse; his daughters Cathlin, Erinn and Siobhan; and a son, Brendan. One other son, Ian, died in 2016.

In Chicago, Mr. Kennedy labored at companies together with Younger & Rubicam, Leo Burnett, Needham and Benton & Bowles. However after greater than 16 years within the metropolis, he ached to return west. In 1979, he was employed in Portland as an artwork director for the company that was then referred to as McCann-Erickson, the place Mr. Wieden was working as a copywriter.

“As an alternative of quietly using the Chicago Northwestern prepare into work, he was now driving an previous Chevy pickup truck with Miles Davis or Flatt and Scruggs taking part in on the radio,” his daughter Erinn Kennedy stated in an e mail.

Later, Mr. Kennedy and Mr. Wieden moved to the William Cain company, the place they labored on promoting plywood for a lumber purveyor and making pitches for a small however rising firm from close by Beaverton — Nike.

Feeling creatively stifled, Mr. Kennedy and Mr. Wieden struck out on their very own. They began Wieden+Kennedy out of a labor union corridor with a borrowed card desk as a desk and used a pay cellphone down the corridor. At one level they labored out of a restaurant, shopping for coffees to keep away from being kicked out.

Nike was their first shopper. Mr. Wieden’s father, who had run the Gerber Promoting company in Portland, helped them with the fundamentals of working a enterprise. It grew quickly.

A lot of Wieden+Kennedy’s success was tied to Nike and to in style campaigns like “Bo Knows,” that includes the baseball and soccer participant Bo Jackson, and “Mars and Mike,” with the filmmaker Spike Lee and the basketball star Michael Jordan.

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