January 29, 2022

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Studying to Dwell With Mark Zuckerberg

Learning to Live With Mark Zuckerberg

“Each journalists and tech executives are responsible of considering Twitter is extra vital than it’s,” Ms. Lessin mentioned. “The tech executives are taking journalists’ tweets too severely in lots of circumstances — however on the similar time, it’s onerous to construct any skilled relationship with somebody who’s attacking you publicly all day lengthy.”

I’m unsure it’s at all times fairly as symmetrical as Ms. Lessin believes. Silicon Valley ideology typically traces up too conveniently with its earnings to be taken solely at face worth. And the trade’s scale and energy are unmatched.

Ms. Lessin additionally famous that journalists and the tech giants are caught with each other at this level. Increased-ups in Silicon Valley, led by an influential Fb board member, Marc Andreessen, have spent years floating fantasies of changing the adversarial information media and interesting on to their customers and traders. However they’ve but to provide you with a platform that enables them to outdo the impartial information retailers in terms of speaking with their very own workers, a lot much less most people.

Mr. Andreessen’s enterprise capital agency, Andreessen Horowitz, invested within the social audio platform Clubhouse in that hope, solely to see it fade into an obscure international house for multilevel advertising and marketing discussions. The corporate additionally began a media platform, Future, amid nervous newsroom chatter that the tech trade “now not wants” journalists. A number of months in, Future threatens nobody, although the agency’s head of selling and content material, Margit Wennmachers, informed me in a message on (Meta’s!) WhatsApp that each initiatives are merely of their “infancy” and warned towards underestimating them.

Mr. Zuckerberg is conscious that he can’t but be utterly freed from the mainstream information media. Whereas he gave interviews to solely 4 retailers final week, he quietly briefed greater than a dozen bigger information organizations, together with The New York Occasions, earlier than his massive “Meta” announcement, an aide mentioned.

The tech giants haven’t precisely withered underneath the information media’s scrutiny, both. Certainly, protecting these corporations, Ms. Lessin mentioned, requires a type of “split-screen.” Tech corporations’ companies (in Fb’s case, promoting) have to date been unaffected by all of the exposés and the federal government investigations that adopted. As journalists mocked Mr. Zuckerberg’s metaverse, the corporate’s inventory ticked up.

And so the battle between the media and tech industries is trying increasingly like a stalemate. We might not all be spending the following pandemic in Hawaii with Mr. Zuckerberg, however we’ll in all probability be dwelling with him some time longer.

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