In 2013, Mark and DeAnne Stidham based LuLaRoe, a multilevel advertising and marketing firm specializing within the sale of ladies’s clothes — particularly “buttery comfortable” leggings in daring prints. In response to The Wall Street Journal, LuLaRoe grew to a enterprise producing $2.3 billion in retail gross sales within the span of 4 years because of its ever-increasing group of “retailers” who had been largely moms seduced by the promise of economic success that may very well be reaped by shopping for and promoting LuLaRoe merchandise from the consolation of their houses. In brief, the corporate was a pyramid scheme.
“The Rise and Fall of LuLaRoe” is actually a documentary model of a 2020 investigative report by the BuzzFeed Information author Stephanie McNeal. Produced in affiliation with BuzzFeed Studios, it’s a redundant effort given Amazon’s latest mini-series, “LulaRich,” although at the least it’s much less of a time dedication.
“LuLaRoe” follows the template of most scandal-laden investigative documentaries, just like the competing 2019 Fyre Competition exposes, “Fyre” (Netflix) and “Fyre Fraud” (Hulu), or Alex Gibney’s “The Inventor,” about Theranos and its former CEO Elizabeth Holmes.
It begins with a montage that jumps from enthusiastic retailers touting the advantages of the LuLaRoe way of life to footage from the 2020 trial of the Stidhams. The remainder fills in what comes between these two factors, with a selected concentrate on the people victimized and brainwashed by the corporate, a lot of whom are interviewed, together with consultants on entrepreneurship, linguistics and cults.
One may go on in regards to the fraudulent American dream that LuLaRoe represents — a form of up-by-the-bootstraps mentality with a social media help and the beliefs of ladies’s empowerment, all of that are taken benefit of by manipulative crooks.
However except you’re actually hankering for a visible element and video testimonies, you’d be higher off merely studying the article than watching this totally formulaic explainer.
The Rise and Fall of LuLaRoe
Not rated. Operating time: 1 hour 45 minutes. Watch on Discovery+.