Peloton pulled down a preferred on-line advert that includes the actor Chris Noth on Thursday after The Hollywood Reporter published an article during which two ladies accused him of sexual assault.
The article detailed the accusations of two ladies, recognized with pseudonyms, who claimed Noth — who performed Mr. Massive on “Intercourse and the Metropolis” and stars in its new reboot — sexually assaulted them in separate incidents in 2004 and 2015. In a press release, Noth known as their accusations “categorically false.”
After the allegations surfaced, Peloton, the stationary-bike maker, eliminated a broadly seen on-line advert that includes Noth. It had shortly put up the advert after the first episode of the “Intercourse and the Metropolis” reboot — the HBO Max restricted sequence, “And Just Like That” — depicted Mr. Massive dying of a coronary heart assault after driving a Peloton bike.
“Each single sexual assault accusation have to be taken severely,” Peloton stated in a press release. “We had been unaware of those allegations after we featured Chris Noth in our response to HBO’s reboot.”
One girl instructed The Hollywood Reporter that Noth, 67, raped her in 2004, when she was 22, after inviting her to his house constructing’s pool in West Hollywood; the lady stated that after the assault, a buddy took her to the hospital, the place she obtained stitches. One other girl stated he assaulted her in 2015, when she was 25, after a date in New York Metropolis.
“The encounters had been consensual,” he stated within the assertion. “It’s troublesome to not query the timing of those tales popping out. I don’t know for sure why they’re surfacing now, however I do know this: I didn’t assault these ladies.”
Noth, who additionally had roles in “Regulation & Order” and “The Good Spouse,” is finest identified for his function as Mr. Massive, the central love curiosity and eventual husband of Carrie Bradshaw (Sarah Jessica Parker) in “Intercourse and the Metropolis.” His demise within the reboot shocked followers and set social media ablaze. Peloton’s stock dropped the day after the episode grew to become out there.
Three days after the episode debuted, Peloton tried to profit from the ill-fated product placement by releasing the parody ad, which features Noth lounging together with his Peloton teacher, extolling the well being advantages of the train machine whereas he flirted together with her. Within the clip, Mr. Noth suggestively raises an eyebrow, seemingly glancing again towards the bed room, and asks, “We could take one other experience? Life’s too quick to not.”
Then, after the sexual assault allegations surfaced, Peloton’s post on Twitter that included the video disappeared. In a press release, the corporate stated it had archived social media posts associated to the video and stopped selling it whereas it sought to “be taught extra” in regards to the allegations.