It wasn’t simply Julia Marino’s silver medal efficiency within the slopestyle occasion that grabbed consideration in Beijing.
Her designer snowboard, with its Prada brand on the underside, went viral on-line and prompted a proper discover from the Worldwide Olympic Committee that her board ran afoul of competitors laws.
The I.O.C. is famously strict about branding on the Video games. The logos on every thing from taxis to bogs are lined with tape, and athletes are solely allowed to indicate the producers model on their sporting gear.
That could be a very important loophole for snowboarders, who typically flash the brand printed prominently on the underside of their boards as they flip and twist excessive within the air throughout competitors: Burton. Salomon. Nitro.
However Marino’s Prada board raised questions.
Marino posted a photograph of her snowboard Tuesday to her Instagram story with the Prada brand — the letters initially detailed in white lettering — crammed in with pink marker, the identical colour because the pink stripe brand. In textual content overlaid on the picture, Marino mentioned the I.O.C. had notified her that the board was not authorized for the ladies’s large air qualifiers, which happened on Monday. The board was allowed within the slopestyle occasion final week.
“They advised me I’d be disqualified if I didn’t cowl the brand and obligated me to actually draw on the bottom of my board with sharpie,” Marino wrote, including a laughing emoji.
The I.O.C. mentioned that it grew to become conscious of the Prada board after Marino competed and that it flagged the gear as a violation as a result of Prada isn’t primarily a sporting items enterprise.
“An answer with minimal impression was sought, together with the opportunity of conserving the identical gear and eradicating the branding,” it mentioned in a press release to The New York Occasions.
Claudia Cusano, Marino’s agent, mentioned Marino and that U.S. Olympic officers contested the concept that Prada wasn’t a sporting items firm, arguing that the Italian designer had been making sportswear under the Prada Linea Rossa line since 1997. Marino has had a partnership with the brand for almost a year, Cusano added.
In her Instagram story, Marino defined that the underside of a snowboard shouldn’t have something on it however wax; every other substance might have an effect on velocity. “Having marker and different issues on the underside principally defeats the aim,” she wrote.
The I.O.C. took purpose at Marino’s board within the days earlier than the ladies’s large air qualifiers, which Marino withdrew from, citing an damage sustained throughout follow. Cusano mentioned the autumn occurred partly as a result of Marino had been frazzled earlier than her coaching run by an interplay she had with I.O.C. officers, who had approached her concerning the violations. Marino didn’t land her soar and fell on her tailbone as an alternative.
Earlier than withdrawing, Marino mentioned she had taken her “altered” board for a couple of rides down the ramp, each to check the board and to see how her physique was feeling after the damage. She was not capable of achieve correct velocity, she mentioned, and didn’t clear the soar a number of occasions. Between the autumn and the board “distraction,” Marino mentioned, she felt “bodily and mentally drained” and determined to drag out of the competitors.