Netflix rolls out a new “Two Thumbs Up” button for better recommendations

Netflix rolls out a brand new “Two Thumbs Up” button for higher suggestions

Netflix is among the hottest streaming providers, providing an enormous catalog of TV reveals and films. However this immense library can also be recognized to induce selection fatigue, with customers struggling to make up their minds on what to look at subsequent. Netflix is properly conscious of this difficulty, and over time the streaming service has launched numerous options to enhance customized suggestions and assist customers uncover new and attention-grabbing content material with much less effort. Netflix’s newest experiment to reinforce consumer expertise and proposals is a “Two Thumbs Up” button.

Netflix is rolling out a brand new Two Thumbs Up button on Android, iOS, TV, and the online. Netflix has lengthy provided the Thumbs Up and Thumbs Down buttons to let customers point out in the event that they favored or disliked one thing. The Two Thumbs Up button is form of a super-like button that can sign to Netflix that you simply totally loved a present/ film and want to see extra of the identical. Netflix says this was one of the crucial requested options as customers didn’t really feel that liking and disliking titles was sufficient.


“Think about Double Thumbs Up as a technique to fine-tune your suggestions to see much more sequence or movies influenced by what you like. A Thumbs Up nonetheless lets us know what you favored, so we use this response to make related suggestions. However a Double Thumbs Up tells us what you really liked and helps us get much more particular along with your suggestions,” wrote Christine Doig-Cardet, director of product innovation and personalization experiences at Netflix, in a weblog put up.

Netflix beforehand provided a score system that allowed customers to charge a title on a scale of 1 to 5 stars. The corporate changed this technique in 2017 with the like/dislike buttons.

The Two Thumbs Up button will seem subsequent to the exiting Thumbs Up and Thumbs Down buttons. Will probably be accessible from a number of locations, together with the pause display, the title web page, and on the finish of the episode. The button will begin rolling out on the cell, internet, and TV interfaces at this time.

Supply: Netflix
Through: TechCrunch