Spotify's Joe Rogan Deal Is Said to Be Worth Over $200 Million

Spotify's Joe Rogan Deal Is Mentioned to Be Price Over $200 Million

Because the controversy swirled, many Spotify employees felt administration was too sluggish to reply, two present workers stated. It additionally raised alarms on Spotify’s board of administrators, the place some members have been dissatisfied by the corporate’s halting response, based on an individual conversant in the occasions who requested to stay nameless due to confidentiality agreements.

Administration of the disaster in the USA could have been additional difficult as a result of Spotify’s headquarters is sort of 4,000 miles away, in Sweden, the place Mr. Ek, a publicity-shy government who grew up in a suburb of Stockholm, and lots of the firm’s engineers and longest-tenured workers are primarily based.

Free expression is a deeply held perception in Sweden. Many workers there — and in the USA — had been offended when Spotify removed music by R. Kelly and XXXTentacion from playlists in 2018 for content material or conduct deemed offensive, a call the corporate quickly reversed.

Mr. Ek has made it clear that he’s cautious of taking up the function of censor. “We’re not within the enterprise of dictating the discourse that these creators need to have on their exhibits,” he advised workers earlier this month in a speech first reported by The Verge, including that “if we solely wished to make content material that all of us like and agree with, we might want to get rid of faith, and politics, and comedy, and well being, and setting, and training, the checklist goes on and on and on.”

And as a enterprise matter, censoring Mr. Rogan might alienate his legion of followers and set a slippery precedent with different podcasters, based on Mark Mulligan, an business analyst with Midia Analysis.

“That might put in danger their future podcast technique,” Mr. Mulligan stated.

In a recent memo to employees, Mr. Ek wrote that “canceling voices is a slippery slope” however acknowledged that a lot of episodes of Mr. Rogan’s present had been faraway from the platform. He wrote that Mr. Rogan had determined to take away them after conferences with Spotify executives and “his personal reflections.”

Katherine Rosman and Ben Sisario reported from New York, Mike Isaac reported from Oakland, Calif., and Adam Satariano reported from London. Extra reporting was contributed by Nicole Sperling in Los Angeles and Marc Tracy and Jessica Cheung in New York.

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