Tag: Levin

Mimi Levin Lieber, Whose Focus Groups Shaped Postwar Marketing, Dies at 93

Mimi Levin Lieber, Whose Focus Teams Formed Postwar Advertising, Dies at 93

Mimi Levin Lieber, a pioneer in the usage of focus teams to form product improvement and advertising at a number of the nation’s largest corporations, and later a stalwart advocate for early childhood literacy in New York, died on Oct. 16 at Mount Sinai West hospital in Manhattan. She was 93. Her son James Lieber