Tag: Mattel

Barbie Hoax Targets Mattel and Fools Some News Outlets

Several news organizations fell for an elaborate hoax on Tuesday that claimed that all Mattel toys, including the iconic Barbie doll, would be plastic free by 2030, starting with a new line of decomposable “EcoWarrior” dolls made with organic materials including mushrooms, algae and clay. The campaign, carried out by an activist group that calls

Mattel Wins Back 'Frozen' and Disney Princess Toy Lines

Mattel Wins Again 'Frozen' and Disney Princess Toy Strains

Barbie and Elsa are buddies once more. On Wednesday, Mattel introduced that it had gained again the license to provide dolls and toys primarily based on the Walt Disney Firm’s standard ice princesses Elsa and Anna from the “Frozen” film franchise. The deal additionally brings different Disney characters who trigger younger youngsters to squeal in

Mattel desempolva a He-Man, con un guiño a la diversidad

Cuando Mattel presentó al musculoso superhéroe He-Man en 1982, fue un éxito inmediato. Cuatro años después, en el punto más alto de su popularidad, las ventas en Estados Unidos de la línea de juguetes de luchas y magia se dispararon hasta los 400 millones de dólares. Ahora, casi cuatro décadas después de su primer lanzamiento,

Mattel dusts off He-Man, with a nod to diversity.

Mattel dusts off He-Man, with a nod to range.

When Mattel launched the brawny superhero He-Man in 1982, he was an on the spot hit. 4 years later, on the peak of its recognition, gross sales of the sword-and-sorcery toy line soared to $400 million within the U.S. Now, practically 4 a long time after their first look, He-Man and the remainder of the