Tag: Nielsen

Nielsen, TV Ratings Giant, Agrees to $16 Billion Private Equity Takeover

Nielsen, TV Scores Large, Agrees to $16 Billion Non-public Fairness Takeover

The media measurement agency Nielsen Holdings, dealing with intense competitors and criticism because it tries to make the transition to digital viewers monitoring from its longstanding TV enterprise, stated on Tuesday that it had agreed to be acquired by a personal fairness consortium for $16 billion, together with debt. The group, led by Evergreen Coast

Now TV Desires Nielsen to Measure Up

TV executives have been complaining about Nielsen for years, saying their reveals have extra viewers than they get credit score for. They’ve additionally claimed that Nielsen, the 98-year-old analysis agency whose identify is virtually synonymous with TV scores, makes use of antiquated know-how that hasn’t stored up with viewers who’ve moved away from cable and