The Utah Jazz are on the precipice of a brand new period — and we’re not speaking in regards to the building of the roster after happening 2-1 of their first spherical sequence within the 2022 NBA Playoffs in opposition to the Dallas Mavericks with out famous person guard Luka Doncic. The Jazz are reportedly set for a rebranding subsequent season, with black, white, and yellow changing into their main colours.
A rebranding means new uniforms. Based mostly on the leaks, the Jazz may need to rethink this.
Right here’s an early have a look at Utah’s new jerseys deliberate for subsequent 12 months. The response to those from the web has been a robust and swift “hell no.” The truth that these had been leaked because the Jazz are probably in the midst of a humiliating playoff collapse solely made issues worse.
The Jazz are altering their colours to black, white, and yellow subsequent season. Unsure in regards to the destiny of the Metropolis Version uniforms they’re sporting tonight. That is what has leaked up to now re subsequent season’s new look. pic.twitter.com/Sy2NPRXkBt
— Craig Miller (@junior_miller) April 22, 2022
I perceive what they’re going for with daring colours and a easy sample. On the identical time, it’s arduous to disagree with critics who say these appear like a half-baked AAU jersey.
I reached out to Tyson Whiting, senior designer for Vox Media, for his fast takes on this new search for the Jazz. Right here’s what he mentioned:
first impression: that yellow is … one thing … it’s like blacklight rave or crossing guard yellow. A bit of too wild to me. Unusual they’re operating so removed from the gold and purple, which I personally beloved, may simply be sentimental. I actually want I knew the selections behind the colour decisions. I could possibly be out of contact.
The general design is basically fundamental and I truthfully adore it. The emblem with the quantity feels good and the fundamental “Jazz” and “Utah” are arduous to mess up after they’re so easy. This sort therapy could be very “in” proper now so it is sensible. I might see individuals wanting extra out of it, I’m a fan. (besides that yellow)
The yellow and white colours appear to need to combat after they’re in the identical house.
The quote-tweets on this had been far much less form. The Jazz had been getting burned by virtually everybody who noticed the brand new jerseys.
Are these really going to be the Jazz’s jerseys subsequent 12 months? If that’s the case, there’s nonetheless time for Utah to pivot. The basic ‘90s look of the Stockton-Malone period simply feels a lot more energizing than this look designed in 2022:
The Jazz simply can’t catch a break within the playoffs. Even their jersey leaks are holding Ls.